Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026
In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the mindset that separates winners from "half-pregnant" losers, urging everyone to re-invest in their business and live their actual truth without compromise.
You’ll learn about:
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Why "Social Media" is Dead and How to Master "Interest Media"
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The New Metrics for Content Distribution
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The Humility Required to Start on New Platforms like Substack
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Why Your Impatience is Rooted in a Desire to Impress People You Don't Like
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The Financial and Mental Discipline of Building an Empire
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How to Sell with Conviction, Not Fear, by Providing Financial Literacy