Gary Vaynerchuk

Byznys

Marketing

Perfect Marketing Is Now the Exact Opposite of What It Used to Be

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

Today's episode is a classic moment from GaryVeeTV! Traditionally, the best marketing strategy would be to make one piece of content that could appeal to the widest audience, and placing that ad in front of as many eyes as possible whether it was TV, radio, billboards or something else. With the global adoption of the internet, marketing has been completely flipped upside down on what is effective. You need to be making as many ads as possible, as specific as possible to certain regions, age groups and demographics then run those tailored ads to the appropriate people. It is a lot harder to make one piece of content resonate with 10 different demographics than it is to make 10 ads resonate for 10 different demographics.
 
Enjoy! Let me know what you thought.
 
Check out my new NFT project: <a href="http://veefriends.com/">veefriends.com</a>
Join the VeeFriends Discord: <a href="https://discord.gg/veefriends">https://discord.gg/veefriends</a>
 
Tweet Me! @garyvee
Text Me! 212-931-5731
My Newsletter: <a href="http://garyvee.com/newsletter">garyvee.com/newsletter</a>

Today's episode is a classic moment from GaryVeeTV! Traditionally, the best marketing strategy would be to make one piece of content that could appeal to the widest audience, and placing that ad in front of as many eyes as possible whether it was TV, radio, billboards or something else. With the global adoption of the internet, marketing has been completely flipped upside down on what is effective. You need to be making as many ads as possible, as specific as possible to certain regions, age groups and demographics then run those tailored ads to the appropriate people. It is a lot harder to make one piece of content resonate with 10 different demographics than it is to make 10 ads resonate for 10 different demographics.

Enjoy! Let me know what you thought.

Check out my new NFT project: veefriends.com
Join the VeeFriends Discord: https://discord.gg/veefriends

Tweet Me! @garyvee
Text Me! 212-931-5731
My Newsletter: garyvee.com/newsletter

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Perfect Marketing Is Now the Exact Opposite of What It Used to Be

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