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Obrázek epizody Perfect Marketing Is Now the Exact Opposite of What It Used to Be

The GaryVee Audio Experience

Gary Vaynerchuk

Společnost

Perfect Marketing Is Now the Exact Opposite of What It Used to Be

Obrázek epizody Perfect Marketing Is Now the Exact Opposite of What It Used to Be

Poslechněte si podcast

3. 5. 2022

5 min

Today's episode is a classic moment from GaryVeeTV! Traditionally, the best marketing strategy would be to make one piece of content that could appeal to the widest audience, and placing that ad in front of as many eyes as possible whether it was TV, radio, billboards or something else. With the global adoption of the internet, marketing has been completely flipped upside down on what is effective. You need to be making as many ads as possible, as specific as possible to certain regions, age groups and demographics then run those tailored ads to the appropriate people. It is a lot harder to make one piece of content resonate with 10 different demographics than it is to make 10 ads resonate for 10 different demographics.


Enjoy! Let me know what you thought.


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Popis podcastu

Welcome to The Garyvee Audio Experience, hosted by entrepreneur, CEO, investor, vlogger, and public speaker Gary Vaynerchuk. On this podcast you'll find a mix of my #AskGaryVee show episodes, keynote speeches on marketing and business, segments from my WEEKLYVEE video series, interviews and fireside chats I've given, as well as new and current thoughts I record originally for this audio experience!