Covid-19: getting public health messaging right

The alarming pattern of second waves of Covid-19 infection across the world, and the promise of vaccines on the horizon, has once again brought public health messaging into focus. So what has the pandemic taught us about what makes a successful programme? The Guardian’s health editor, Sarah Boseley, speaks to Prof Linda Bauld about how best to encourage people to change their behaviour in order to mitigate the spread of disease. Help support our independent journalism at theguardian.com/sciencepod