105: Ty nejzásadnější novinky a trendy roku 2023 + unikátní pracovní nabídka (05. 01. 2024)
O epizodě podcastu
PPC novinky 5. ledna 2024
AI
https://www.searchenginejournal.com/chatgpt-and-ppc/483427/
https://www.vitousladislav.cz/blog/ai-ppc-challenge-chatgpt-lamborghini-lego/
https://chat.openai.com/
Google Analytics 4 (GA4):
https://www.wordstream.com/blog/ws/2023/02/17/ga4-features-for-advertisers
Performance Max:
https://searchenginehubbub.com/google/performance-max/performance-max-updates/
https://searchengineland.com/performance-max-brand-exclusions-395439
https://searchengineland.com/why-performance-max-lead-generation-fails-make-it-work-393038
https://github.com/agencysavvy/pmax
Demand Generation Campaigns:
https://www.wordstream.com/blog/ws/2023/08/22/demand-gen-campaigns
https://grouptwentyseven.com/whats-so-exciting-about-googles-new-demand-gen-campaigns/
Keyword Strategies and Broad Match:
https://searchengineland.com/google-ads-broad-match-data-ppc-marketers-429885
Chceš podpořit vznik PPC Podcastu a získat přístup k článkům, které se do podcastu nedostaly?
https://www.forendors.cz/ppcpodcast.cz
--- Send in a voice message: https://podcasters.spotify.com/pod/show/ladislav-vitous/messagePPC novinky 5. ledna 2024
Chceš se mnou pracovat?
https://www.vitousladislav.cz/hledam-k-sobe-partaka/
AI
https://www.searchenginejournal.com/chatgpt-and-ppc/483427/
https://www.vitousladislav.cz/blog/ai-ppc-challenge-chatgpt-lamborghini-lego/
https://chat.openai.com/
Google Analytics 4 (GA4):
https://www.wordstream.com/blog/ws/2023/02/17/ga4-features-for-advertisers
Performance Max:
https://searchenginehubbub.com/google/performance-max/performance-max-updates/
https://searchengineland.com/performance-max-brand-exclusions-395439
https://searchengineland.com/why-performance-max-lead-generation-fails-make-it-work-393038
https://github.com/agencysavvy/pmax
Demand Generation Campaigns:
https://www.wordstream.com/blog/ws/2023/08/22/demand-gen-campaigns
https://grouptwentyseven.com/whats-so-exciting-about-googles-new-demand-gen-campaigns/
Keyword Strategies and Broad Match:
https://searchengineland.com/google-ads-broad-match-data-ppc-marketers-429885
Chceš podpořit vznik PPC Podcastu a získat přístup k článkům, které se do podcastu nedostaly?
https://www.forendors.cz/ppcpodcast.cz