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11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053

Modern Wisdom

Life is hard. This podcast will help. Lessons from the greatest thinkers on the planet with Chris Williamson. Including guests like David Goggins, Dr Jordan Peterson, Naval Ravikant, Sam Harris, Jocko Willink, Dr Andrew Huberman, Dr Julie Smith, Steven Bartlett, Ryan Holiday, Robert Greene, Matthew McConaughey, Alain de Botton, Alex Hormozi, Tony Robbins, Chris Bumstead, Mark Manson and more.

Richard Shotton is a behavioural scientist, founder of Astroten and an author.

How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?

Sponsors:

See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠

Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30

Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom

New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom

Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom

Extra Stuff:

Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠

Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠

Episodes You Might Enjoy:

#577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠

Get In Touch:

Instagram: ⁠https://www.instagram.com/chriswillx⁠

Twitter: ⁠https://www.twitter.com/chriswillx⁠

YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠

Email: ⁠https://chriswillx.com/contact⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Shotton is a behavioural scientist, founder of Astroten and an author.

How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?

Timestamps:

(0:00) How Five Guys Manipulated the Market
(7:43) Is Price Relativity the Best Marketing Trick?
(18:51) The Illusion of Effort in Marketing Psychology
(25:00) Is AI About to Change the Market Forever?
(29:30) The Genius Behind Splitting the G
(34:09) How Liquid Death Built Killer Branding
(42:38) Why Reducing Frequency Increases Enjoyment
(48:54) Does Influencer Marketing Actually Work?
(55:01) KFC's Secret of Scarcity
(01:02:25) Positive vs Negative: Why Framing is Everything
(01:08:21) Hacking the Smart Consumer
(01:20:25) Why Taglines are So Effective
(01:24:57) Are Marketers Still Fighting the Semmelweis Reflex?
(01:31:54) Where to Find Richard

Sponsors:

See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠

Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30

Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom

New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom

Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom

Extra Stuff:

Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠

Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠

Episodes You Might Enjoy:

#577 - David Goggins - This Is How To Master Your Life: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠⁠⁠lnkfi.re/SN-Huberm

Get In Touch:

Instagram: ⁠https://www.instagram.com/chriswillx⁠

Twitter: ⁠https://www.twitter.com/chriswillx⁠

YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠

Email: ⁠https://chriswillx.com/contact⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices

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