11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053
O epizodě podcastu
Richard Shotton is a behavioural scientist, founder of Astroten and an author.
How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?
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Extra Stuff:
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Episodes You Might Enjoy:
#577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59
#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf
#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp
Get In Touch:
Instagram: https://www.instagram.com/chriswillx
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YouTube: https://www.youtube.com/modernwisdompodcast
Email: https://chriswillx.com/contact
Learn more about your ad choices. Visit megaphone.fm/adchoices
Richard Shotton is a behavioural scientist, founder of Astroten and an author.
How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?
Timestamps:
(0:00) How Five Guys Manipulated the Market
(7:43) Is Price Relativity the Best Marketing Trick?
(18:51) The Illusion of Effort in Marketing Psychology
(25:00) Is AI About to Change the Market Forever?
(29:30) The Genius Behind Splitting the G
(34:09) How Liquid Death Built Killer Branding
(42:38) Why Reducing Frequency Increases Enjoyment
(48:54) Does Influencer Marketing Actually Work?
(55:01) KFC's Secret of Scarcity
(01:02:25) Positive vs Negative: Why Framing is Everything
(01:08:21) Hacking the Smart Consumer
(01:20:25) Why Taglines are So Effective
(01:24:57) Are Marketers Still Fighting the Semmelweis Reflex?
(01:31:54) Where to Find Richard
Sponsors:
See discounts for all the products I use and recommend: https://chriswillx.com/deals
Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30
Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom
New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom
Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom
Extra Stuff:
Get my free reading list of 100 books to read before you die: https://chriswillx.com/books
Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom
Episodes You Might Enjoy:
#577 - David Goggins - This Is How To Master Your Life: lnkfi.re/SN-Goggins
#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: lnkfi.re/SN-Peterson
#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: lnkfi.re/SN-Huberm
Get In Touch:
Instagram: https://www.instagram.com/chriswillx
Twitter: https://www.twitter.com/chriswillx
YouTube: https://www.youtube.com/modernwisdompodcast
Email: https://chriswillx.com/contact
Learn more about your ad choices. Visit megaphone.fm/adchoices
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