Youradio Talk

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PROGRAMME 6: e

Keep Your English Up to Date – Angličtina Youradio Talk

Držte krok s rychle se vyvíjející angličtinou! Známý lingvista David Crystal Vám pomůže "Keep your English up to date".

In a vote, in 1998, the American Dialect Society looked for &#039;the new word that was most likely to succeed&#039;. And they had an accolade "the word of the year". In that particular year, it wasn&#039;t a word at all, it was...e-! E -hyphen, the prefix, meaning electronic of course, and you&#039;ll find it in e-mail of course, these days, a lot.  Well, why did they think it was going to be such a successful development? Well because in the mid-1990s they had noticed, the American Dialect Society had noticed how many people were using this e- prefix and applying it to all kinds of circumstances. And in the 1990s you got all these developments: e-books (electronic books); e-voting (electronic voting); you could get a loan from a company by e-mail, and it would be an e-loan. There were e-newsletters, e-securities, e-shopping, hundreds more.  And people after a while began to play with the word - you will have heard this too: you know about retail and retailing. Well now you can have e-tail and e-tailing, because that&#039;s retail shopping over the internet. And of course it didn&#039;t take long until people started to complain about the way in which it was over-used. In fact a couple of years later, one of the big internet magazines said, "this is a word, this is a prefix that has to go!” everybody is using it too much. Well, it hasn&#039;t gone - it&#039;s here to stay. E-speak is the future!  hyphen - pomlčka apply - aplikovat, používat e-books, voting, loan, newsletters - elektronické knihy, hlasování, půjčka, securities - informační buletin, akcie retail/ e-tail - obchod v drobném to complain - stěžovat si over-used - zneužívat that has to go - musí zmizet   

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PROGRAMME 6: e

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