Denis McQuail (media theorist)

Denis McQuail, an English scientist specializing in media and communication theories. He wrote more than 12 books on mass media that focus on the usefulness and danger of mass communication. What is the importance of mass media? How do they affect individuals and groups of people? Are media in a crisis? See what one of the most famous media theoreticians thinks about it. www.ceskatelevize.cz/porady/1044129…edia-theorist/