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The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke

A Bit of Optimism

Hi listeners! We're taking some time off to bring you even more episodes of A Bit of Optimism that you're going to love! We'll be back from hiatus on June 3.

The future is always bright…if you know where to look. Join me each week for A Bit of Optimism! I talk to inspiring people who teach me more about life, leadership and general interesting things.

The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time. The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded. 
John and I discuss why the best way to win isn't to focus on "winning," but to focus on "play," and how the principles of The Infinite Game have guided his leadership. And he tells me why creative leadership is exactly what's missing in American government. This...is A Bit of Optimism.
To learn more about John and his work, check out:
his book, <a href="https://aboldplan.com/">A Bold Plan For America</a>
<a href="https://www.trekbikes.com/us/en_US/">TrekBikes.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time.The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded. John and I discuss why the best way to win isn't to focus on "winning," but to focus on "play," and how the principles of The Infinite Game have guided his leadership. And he tells me why creative leadership is exactly what's missing in American government.This...is A Bit of Optimism.To learn more about John and his work, check out:his book, A Bold Plan For AmericaTrekBikes.com 

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The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke

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