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The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke

A Bit of Optimism

My career is an accident. It started when I set out to rediscover my passion and reignite a spark I’d lost — and that journey led me to the work I do now.

If you know me from my books or my speaking, you know I’m fascinated by why people do what they do. What makes someone find joy and meaning in their life, or pursue something far greater than themselves?

I started A Bit of Optimism to explore those ideas and expand my own perspective. This podcast is a trove of honest conversations, with people who challenge me, teach me, or simply help me see things in a different way. Some guests are household names, and others you may be meeting for the first time. But each one of them has something to share that can help all of us grow.

So if you’re looking for a spark — some insight, inspiration, or just a reminder that good things are possible — join me on A Bit of Optimism!

Let’s grow together.

The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time. The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded. 
John and I discuss why the best way to win isn't to focus on "winning," but to focus on "play," and how the principles of The Infinite Game have guided his leadership. And he tells me why creative leadership is exactly what's missing in American government. This...is A Bit of Optimism.
To learn more about John and his work, check out:
his book, <a href="https://aboldplan.com/">A Bold Plan For America</a>
<a href="https://www.trekbikes.com/us/en_US/">TrekBikes.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time.
The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded. 
John and I discuss why the best way to win isn't to focus on "winning," but to focus on "play," and how the principles of The Infinite Game have guided his leadership. And he tells me why creative leadership is exactly what's missing in American government.
This...is A Bit of Optimism.
To learn more about John and his work, check out:
his book, A Bold Plan For America
TrekBikes.com

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The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke

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