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The Smell of Memory with scent designer Dawn Goldworm

A Bit of Optimism

Hi listeners! We're taking some time off to bring you even more episodes of A Bit of Optimism that you're going to love! We'll be back from hiatus on June 3.

The future is always bright…if you know where to look. Join me each week for A Bit of Optimism! I talk to inspiring people who teach me more about life, leadership and general interesting things.

Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity. Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow customers to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.This...is A Bit of Optimism. To learn more about Dawn and her work, check out: 12.29See omnystudio.com/listener for privacy information.

Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity.Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow customers to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.This...is A Bit of Optimism.To learn more about Dawn and her work, check out:12.29 

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The Smell of Memory with scent designer Dawn Goldworm

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