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The Leadership Advice Nobody Follows (But Everyone Should) with Top Leadership Expert Don Yaeger

A Bit of Optimism

My career is an accident. It started when I set out to rediscover my passion and reignite a spark I’d lost — and that journey led me to the work I do now.

If you know me from my books or my speaking, you know I’m fascinated by why people do what they do. What makes someone find joy and meaning in their life, or pursue something far greater than themselves?

I started A Bit of Optimism to explore those ideas and expand my own perspective. This podcast is a trove of honest conversations, with people who challenge me, teach me, or simply help me see things in a different way. Some guests are household names, and others you may be meeting for the first time. But each one of them has something to share that can help all of us grow.

So if you’re looking for a spark — some insight, inspiration, or just a reminder that good things are possible — join me on A Bit of Optimism!

Let’s grow together.

The most successful leaders, coaches, and teams in history share one counterintuitive secret: their main focus wasn’t winning. And yet… they won more than everyone else. 

My guest, Don Yaeger, learned this lesson from his mentor: legendary college basketball coach John Wooden. Don is one of my favorite master storytellers, a top business leadership coach, author of 44 books, 13 of them New York Times bestsellers, and a former Associate Editor at Sports Illustrated. Don has worked alongside the greatest athletes of our generation: Michael Jordan, Serena Williams, Michael Phelps. But no relationship shaped him more than the 12 years he spent as Coach Wooden's mentee.

Whether or not you're a sports fan, I promise you: the lessons Don shares are as universal as it gets.

We explore what it really means to win in business and in life. The greatest leaders in history already figured this out. The question is why the rest of us aren't following their lead.

In this episode you'll learn: 

➡️ Why the winningest coach in college basketball history never talked about winning (and what he focused on instead)

➡️ The Bill Walton story that reveals how great leaders hold standards without exceptions (even for their best people) 

➡️ How one conversation with John Wooden transformed Don's marriage & the weekly habit he's kept for 16+ years 

➡️ What Delta CEO Ed Bastian's "virtuous cycle" can teach any leader about putting people before results 

➡️ What a great mentor actually look like and how to know when you’ve found one

If you've ever chased the short-term win at the cost of the long game… this episode is the reset you didn't know you needed. 

This… is A Bit of Optimism.

Join Don for a live Q&A on Leaderful on April 27th at 12pm ET: https://leaderful.simonsinek.com/browse/events/OMNjQIJ19cDDjjYRFbIge 

Join the Leaderful app! Listeners can use promo code: STORY30 when you download the app or sign up at simonsinek.com.

If you want more of Don, check out his Corporate Competitor Podcast: https://www.donyaeger.com/category/corporate-competitor-podcast 

Chapters

00:00:00 The Power of Appreciation: What You Look For, You Find
00:02:02 From Delivering Newspapers to Sports Illustrated: Don's Journey to Journalism
00:04:21 Don’s 12-Year Mentorship with Coach John Wooden
00:06:50 Coach Wooden's Philosophy: Pyramid of Success
00:09:00 The Bill Walton Haircut Story: How Wooden Managed Ego and Held Everyone to the Same Standards
00:10:33 Building Better Humans, Not Just Better Players
00:14:36 The Love Letters That Changed Don's Marriage
00:19:35 Looking for Things to Love: The Mindset That Changes Everything
00:22:23 Leading with Employee Care Over Customer-First Mentality
00:33:55 What True Mentorship Really Means: It's Not Transactional
00:47:07 Why Aren't More Leaders Following Coach Wooden's Example?
00:53:17 The Best Storytelling Advice: Know Your Audience

Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

Website: http://simonsinek.com/

Live Online Classes: https://simonsinek.com/classes/

Podcast: http://apple.co/simonsinek

Instagram: https://instagram.com/simonsinek/

Linkedin: https://linkedin.com/in/simonsinek/

Twitter: https://twitter.com/simonsinek

Facebook: https://www.facebook.com/simonsinek

Photo/Video credits for this episode: https://tinyurl.com/ycxdw52s

The most successful leaders, coaches, and teams in history share one counterintuitive secret: their main focus wasn’t winning. And yet… they won more than everyone else. 
My guest, Don Yaeger, learned this lesson from his mentor: legendary college basketball coach John Wooden. Don is one of my favorite master storytellers, a top business leadership coach, author of 44 books, 13 of them New York Times bestsellers, and a former Associate Editor at Sports Illustrated. Don has worked alongside the greatest athletes of our generation: Michael Jordan, Serena Williams, Michael Phelps. But no relationship shaped him more than the 12 years he spent as Coach Wooden's mentee.
Whether or not you're a sports fan, I promise you: the lessons Don shares are as universal as it gets.
We explore what it really means to win in business and in life. The greatest leaders in history already figured this out. The question is why the rest of us aren't following their lead.
In this episode you'll learn: 
➡️ Why the winningest coach in college basketball history never talked about winning (and what he focused on instead)
➡️ The Bill Walton story that reveals how great leaders hold standards without exceptions (even for their best people) 
➡️ How one conversation with John Wooden transformed Don's marriage & the weekly habit he's kept for 16+ years 
➡️ What Delta CEO Ed Bastian's "virtuous cycle" can teach any leader about putting people before results 
➡️ What a great mentor actually look like and how to know when you’ve found one
If you've ever chased the short-term win at the cost of the long game… this episode is the reset you didn't know you needed. 
This… is A Bit of Optimism.

If you want to read a free chapter from Don's upcoming book The Business of Storytelling, head to: https://www.donyaeger.com/chapter

Chapters
Chapters

00:00:00 The Power of Appreciation: What You Look For, You Find
00:02:02 From Delivering Newspapers to Sports Illustrated: Don's Journey to Journalism
00:04:21 Don’s 12-Year Mentorship with Coach John Wooden
00:06:50 Coach Wooden's Philosophy: Pyramid of Success
00:09:00 The Bill Walton Haircut Story: How Wooden Managed Ego and Held Everyone to the Same Standards
00:10:33 Building Better Humans, Not Just Better Players
00:14:36 The Love Letters That Changed Don's Marriage
00:19:35 Looking for Things to Love: The Mindset That Changes Everything
00:22:23 Leading with Employee Care Over Customer-First Mentality
00:33:55 What True Mentorship Really Means: It's Not Transactional
00:47:07 Why Aren't More Leaders Following Coach Wooden's Example?
00:53:17 The Best Storytelling Advice: Know Your Audience

Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

Website: http://simonsinek.com/
Live Online Classes: https://simonsinek.com/classes/
Podcast: http://apple.co/simonsinek
Instagram: https://instagram.com/simonsinek/
Linkedin: https://linkedin.com/in/simonsinek/
Twitter: https://twitter.com/simonsinek
Facebook: https://www.facebook.com/simonsinek

Photo/Video credits for this episode: https://tinyurl.com/ycxdw52s

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