The Culture That Converts Even the Biggest Cynics with former WD-40 CEO Garry Ridge
Who would’ve guessed that one of the world’s best company cultures was hiding behind a can of WD-40? Of all the places to find a leadership masterclass, the blue-and-yellow can in your garage probably wasn’t on your list - but it’s time to put it there.
Garry Ridge - an Australian who brought his charm and curiosity across the Pacific - joined WD-40 Company in the late ’80s and rose through the ranks, eventually serving as CEO for 25 years. But he didn’t start out as the culture-building expert he’s known as today. Early in his career, he lived by the old mantra: “be brilliant, be brief, be gone.” He had to unlearn that mindset and rebuild himself into a leader who centers people, learning, and belonging - an evolution that reshaped WD-40 from the inside out. His new book, Any Dumb Ass Can Do It , captures that journey.
In this episode, we break down how Garry built a company where people genuinely love coming to work - even through recessions, pandemics, and all the external chaos leaders can’t control. We dig into the systems and behaviors that fueled WD-40’s rise, from psychological safety to accountability to building internal consistency no matter what the market is doing.
Garry and I both believe that people deserve to love their work - even if they don’t like it every single day. People want to feel seen, heard, and valued. And Garry is one of the rare leaders who knows exactly how to make that happen.
This is A Bit of Optimism .
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This episode is brought to you by the Porsche USA Macan
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Check out Garry’s new book.
https://thelearningmoment.net/any-dumb-ass-can-do-it/
And his coaching work with The Learning Movement.