BEIJING OLYMPICS LAUNCHED

Luisa Limová z Pekingu: Amid pomp and ceremony, China launched what was basically a sales pitch for the 2008 Olympics. Together with a Chinese counterpart, the president of the International Olympic Committee, Jacques Rogge, used a giant golden key to symbolically open what he called the most important market in the world. In his speech, he emphasised the power of the Olympic brand in China's emerging market: "There has never been a marketing combination so powerful and so full of promise." "For many of China's new brands and leading companies, the games will provide a unique global platform for a number of the world's leading companies. The games will open the gates to China as never before." VOCABULARYpomp and ceremony - obřadné oficiální oslavy a sales pitch for the Olympics - reklamní kampaň na rozprodej olympiády sponzorům a Chinese counterpart - čínský protějšek China's emerging market - "vynořující se", rozvíjející se čínský trh full of promise - plný příslibů global platform - celosvětová platforma