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#803: Craig Mod Returns — Epic Walks in Japan, The Art of Slowness, Digital Detox, Publishing “Impossible” Books, and Choosing Beauty Over Scale

The Tim Ferriss Show

Tim Ferriss is a self-experimenter and bestselling author, best known for The 4-Hour Workweek, which has been translated into 40+ languages. Newsweek calls him "the world's best human guinea pig," and The New York Times calls him "a cross between Jack Welch and a Buddhist monk." In this show, he deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics, and tricks that listeners can use.

Craig Mod Returns! Craig is a writer, photographer, and walker living in Tokyo and Kamakura, Japan. He is the author of Things Become Other Things and Kissa by Kissa. He also writes the newsletters Roden and Ridgeline and has contributed to The New York Times, The Atlantic, Wired, and more.Sponsors:Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)Momentous high-quality supplements: https://livemomentous.com/tim (code TIM for 20% off)Helix Sleep premium mattresses: https://HelixSleep.com/Tim (Between 20% and 27% off all mattress orders and two free pillows)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Mod Returns! <a href="https://craigmod.com/" rel="noopener noreferrer" target="_blank">Craig</a> is a writer, photographer, and walker living in Tokyo and Kamakura, Japan. He is the author of <a href="https://www.amazon.com/Things-Become-Other-Walking-Memoir/dp/0593732545/?tag=offsitoftimfe-20" rel="noopener noreferrer" target="_blank">Things Become Other Things</a> and <a href="https://shop.specialprojects.jp/products/kissa-by-kissa-4th-ed" rel="noopener noreferrer" target="_blank">Kissa by Kissa</a>. He also writes the newsletters <a href="https://craigmod.com/roden/" rel="noopener noreferrer" target="_blank">Roden</a> and <a href="https://craigmod.com/roden/" rel="noopener noreferrer" target="_blank">Ridgeline</a> and has contributed to The New York Times, The Atlantic, Wired, and more.Sponsors:<a href="https://shopify.com/tim" rel="noopener noreferrer" target="_blank">Shopify</a> global commerce platform, providing tools to start, grow, market, and manage a retail business: <a href="https://shopify.com/tim" rel="noopener noreferrer" target="_blank">https://shopify.com/tim</a> (one-dollar-per-month trial period)<a href="https://livemomentous.com/tim" rel="noopener noreferrer" target="_blank">Momentous</a> high-quality supplements: <a href="https://livemomentous.com/tim" rel="noopener noreferrer" target="_blank">https://livemomentous.com/tim</a> (code TIM for 20% off)<a href="https://helixsleep.com/tim" rel="noopener noreferrer" target="_blank">Helix Sleep</a> premium mattresses: <a href="https://helixsleep.com/tim" rel="noopener noreferrer" target="_blank">https://HelixSleep.com/Tim</a> (Between 20% and 27% off all mattress orders and two free pillows)Timestamps:[00:00:00] Start.[00:07:25] More than a decade of Perfect Days in a six-tatami mat room.[00:10:44] The first steps of Craig’s huge walks: exploring Tokyo’s nightlife.[00:17:33] Discovering pilgrimage trails with John McBride.[00:22:49] What’s so appealing about pilgrimage trails?[00:31:25] Learning politeness and language in Japan.[00:40:09] An invitation from Kevin Kelly.[00:41:23] The birth of a photo book.[00:42:50] The big solo walks begin.[00:43:53] Launching a membership program.[00:44:58] The Nakasendō experience.[00:50:01] Craig’s rules for walking.[00:51:04] The Vipassana influence.[01:00:43] Logistics of walking in Japan.[01:09:03] Depopulation and pizza toast.[01:13:42] How Kissa by Kissa came to be (and its unexpected success).[01:16:34] Kicking off Craigstarter.[01:17:47] The pièce de résistance membership strategy.[01:18:41] Finding product-market fit.[01:19:12] The importance of sustainable scale.[01:19:50] Membership community rules.[01:27:15] Navigating the publishing world.[01:38:37] Promoting midsize cities in Japan as a wild and strange celebrity.[01:52:50] The economic and cultural effects of this promotion.[01:54:46] Hidden gems and walks in Japan.[01:56:56] Walking beyond Japan.[01:59:47] Craig was a Mod before you was a mod.[02:00:47] How Craig reconnected with his birth family.[02:19:32] Reflections and future plans.[02:23:00] Parting thoughts.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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#803: Craig Mod Returns — Epic Walks in Japan, The Art of Slowness, Digital Detox, Publishing “Impossible” Books, and Choosing Beauty Over Scale

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