#725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul

Barbara Corcoran has been an investor/Shark for the past 15 seasons on ABC’s four-time Emmy-award-winning show, Shark Tank . She is also the founder of an eponymous real-estate company, which she started with a $1,000 loan after leaving her job as a waitress in New York City. Over the next 25 years, she would parlay that $1,000 into a $5 billion real-estate business. Barbara is the host of the top business channel on Patreon, Barbara in Your Pocket , which provides exclusive content created for entrepreneurs at every level.

Please enjoy!

Timestamps for this episode are available below. Resources from this episode: https://tim.blog/2024/03/06/barbara-corcoran/

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Timestamps:

[00:00] Start

[05:56] Barbara’s fake funeral.

[08:23] Where Barbara’s knack for PR originated.

[10:02] Storytelling.

[11:25] Early business wins.

[14:29] What Barbara learned about competition as one of 10 kids.

[17:27] Early jobs: Barbara’s real education.

[20:04] Dyslexia and dodging the victim mindset.

[22:50] Barbara’s first company.

[26:47] Why Barbara didn’t begrudge her first business partner’s romantic betrayal.

[28:41] The value of enthusiasm.

[29:44] From almost-evicted to exclusive agent.

[33:29] Early recruitment gimmicks.

[35:36] Being the only woman in the room.

[39:14] Rules and systems.

[41:46] Experiments, innovations, and mistakes.

[44:17] Homes on Tape and puppy sales.

[49:06] Esther Kaplan’s persuasive purse.

[51:23] Sales 101 with Barbara.

[57:37] How Barbara stays active.

[59:37] Butting heads with Donald Trump.

[1:05:21] Picking battles.

[1:08:00] How Barbara fell in love with trailer park life.

[1:14:14] Why Barbara only hires happy people now.

[1:15:36] Barbara In Your Pocket.

[1:17:47] What gives Barbara the most energy these days?

[1:18:51] Barbara’s billboard.

[1:19:58] Parting thoughts and proposals.

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