Gary Vaynerchuk

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Marketing

Why You Need to Forget Your "Mistakes" and Focus on Your Next Thing

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

In this episode of The GaryVee Audio Experience, I sit down with Ryan Chen, founder and CEO of CRWD, to talk about why I believe analog marketing is making a comeback. CRWD connects businesses with everyday people for paid gigs, from trying products and visiting stores to attending experiences and providing customer feedback. Ryan and I break down how technology can power old-school guerrilla marketing, help businesses attract their first customers, and turn real-world experiences into consumer insights. We also discuss opportunities to earn extra income without a large social media following, the role of product sampling in customer acquisition, and why offline marketing should complement (not replace) social media, SEO and email. In this episode: • How CRWD’s marketplace connects brands with everyday consumers • Why I’m excited about experiential marketing and in-person activations • Getting people to try a new product, restaurant or app • Using customer feedback and market research to improve your business • Ryan’s entrepreneurial journey and what past setbacks can teach founders My thesis: analog is coming back, and I hope this conversation inspires you to do something about this intuition I have.

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Why You Need to Forget Your "Mistakes" and Focus on Your Next Thing

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