Gary Vaynerchuk

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Marketing

Why Social Media is NOT Optional for Small Businesses in 2026

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

<p>In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in 2026: becoming a content media company. I encourage you to do your 20 hours of homework on how to get started with AI and new social platforms like TikTok Shop and YouTube Shorts. I also discuss how to be more efficient by cutting down meeting times and why there’s no such thing as "no time" for marketing.</p><p> You’ll learn about:</p><ul><li>How to adopt a media-first mindset for any industry</li><li>The 24-posts-a-day strategy for ultimate reach</li><li>How to use "Green Screen" commenting to provide daily value</li><li>Using AI (ChatGPT, Claude, Gemini) to fuel your content research</li><li>The transition from traditional SEO to AI-driven search results (AEO/GEO)</li></ul>

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Why Social Media is NOT Optional for Small Businesses in 2026

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