Gary Vaynerchuk

Byznys

Marketing

Why People Are Addicted to Likes and Followers

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on these numbers needs to be reconsidered. There is just too much emphasis on the width of engagement—how many potential connections they make—rather than the depth of those interactions which, in my eyes, is far more important...
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Why People Are Addicted to Likes and Followers

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