Why Building an IRL Business is the Greatest Opportunity in the Era of AI

In this episode of The GaryVee Audio Experience, I sit down on Social Currency for a wide-ranging interview on 20 years of creating content. We get into why social media is dead and interest media is the new reality, why quantity isn't debatable, and the "and not or" doctrine I keep coming back to with AI and IRL. I share how staying in my lane builds confidence on camera, why technology is undefeated and you can't squeeze the tomato through the internet, the 15/85 system that's running my career right now, and why analog businesses are the 1965 play of 2036.

You'll learn about:• Why Social Media Is Dead and Interest Media Is Winning• Why Confidence Comes From Staying In Your Lane• Quantity vs. Quality (And Why Quantity Isn't Debatable)• The And-Not-Or Doctrine for AI + IRL• Why Technology Is Undefeated• The 15/85 Operating System• Why Analog Businesses Are the 1965 Play of 2036• Brands as Media Companies First