Gary Vaynerchuk

Byznys

Marketing

This Trend Is Going To Be a Big Part of Popular Culture

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

<p>In today&#39;s episode, Gary shares insights into his venture VeeFriends, a contemporary IP and entertainment company with over 250 characters created to inspire accountability, positivity, and balance through competition and content.

Gary outlines his journey from the initial idea of creating characters to provide escapism and perspective at work, to the realization that he could create his own intellectual property. He emphasizes his long-term vision for VeeFriends, aiming to impact children and parents by promoting values like empathy and accountability through his characters. The discussion also covers strategies for making VeeFriends accessible and collectible, including collaborations with brands and institutions, live shopping events, and the creation of physical and digital collectibles.

The conversation touches on the importance of storytelling through mediums like comic strips and the potential of live commerce. Hope you enjoy this one! </p>

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<p>In today's episode, Gary shares insights into his venture VeeFriends, a contemporary IP and entertainment company with over 250 characters created to inspire accountability, positivity, and balance through competition and content.

Gary outlines his journey from the initial idea of creating characters to provide escapism and perspective at work, to the realization that he could create his own intellectual property. He emphasizes his long-term vision for VeeFriends, aiming to impact children and parents by promoting values like empathy and accountability through his characters. The discussion also covers strategies for making VeeFriends accessible and collectible, including collaborations with brands and institutions, live shopping events, and the creation of physical and digital collectibles.

The conversation touches on the importance of storytelling through mediums like comic strips and the potential of live commerce. Hope you enjoy this one! </p>

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