Gary Vaynerchuk

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The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

<p>Podcast listeners - great episode for those in the trenches and looking to learn from execution. I sat down at Cannes with Todd Kaplan - who is a good friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about how PepsiCo is approaching marketing and using the "challenger" brand approach. Tweet me @garyvee with any feedback or questions!</p> <p>Timestamps:</p> <div>7 - How Todd’s career started in college</div> <div> </div> <div>13:15 - If you respectfully ask you’re putting yourself in a good position</div> <div> </div> <div>19:40 - State of the union of Pepsi vs Coke</div> <div> </div> <div>24:30 - Pepsi’s approach to Super Bowl 53</div> <div> </div> <div>30:20 - Where do you get your “culture”?</div> <div> </div> <div>34:55 - How do you balance an entrepreneur built for speed and an executive with process?</div> <div> </div> <div>37:10 - Life is what you make of it</div>


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The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing

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