The New Rules of "Social" Media in 2026

In this Sunday episode of The GaryVee Audio Experience, I break down the new rules of social media in 2026 — the ones actually working right now. We don't live in social media anymore, we live in interest media, and that changes everything about how a business gets found. I explain why your third TikTok can fundamentally change your career even if you have zero followers (I just did it — 8.2 million organic views on a brand-new account), why the days of running paid ads on unproven creative are over, and why the world is becoming a barbell — extreme technology on one side, 1950s on the other, and if you don't pick a side you're going to lose. I also share why brand is the only defensible thing left in an AI world, why Substack is one of the most important new platforms of information, and why 2026 has to be an action year, not a

thinking year.

You'll learn about:

• Why Social Media Is Dead and Interest Media Is Here

• How to Get 8.2M Views With Zero Followers

• Why Organic-First Beats Boosted Ads Every Time

• Why Brand Is the Only Defense in an AI World

• The Barbell — Extreme Tech and the 1950s

• Why Substack Is a Lead Gen Machine

• How to Make 2026 an Action Year, Not a Thinking Year