Gary Vaynerchuk

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Marketing

The New Marketing Playbook - Why Many Brands Are Losing Market Share

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

<p>In this episode, I break down why television marketing is overpriced in 2026 and why brands that are overcommitted to TV are losing market share. We talk about collectibles as a marketing strategy, why most businesses are underinvesting in social media, and the massive advantage of social media ads over traditional TV. I also dive into the opportunity in live streaming, the rise of the interest media era, which platforms have underpriced attention right now, and why hiring is guessing while firing is knowing. If you care about attention, growth, and allocating your marketing dollars the right way, this episode is a must.</p>

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The New Marketing Playbook - Why Many Brands Are Losing Market Share

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