Gary Vaynerchuk

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Marketing

The Future of CPG: Why Collectibility and Clean Ingredients are Winning

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

<p>In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I’m doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You’ll learn about:</p><ul><li>The Intersection of Collectibles and CPG</li><li>My Philosophy on Micro-Quitting vs. Macro-Quitting</li><li>How to Scale a Brand via Live Social Shopping</li><li>Why "Humanity" is the Best Marketing for Small Businesses</li></ul>

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The Future of CPG: Why Collectibility and Clean Ingredients are Winning

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