Gary Vaynerchuk

Byznys

Marketing

The Evolution of Storytelling

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you’ve been thinking about going in on TikTok, this talk is a must listen. If you’ve gone in on TikTok and thinking about which content will win on TikTok and on other platforms, tune in! Tweet me @garyvee with you favorite moment.
 
Topics from Today’s Episode:
2:55 | Authenticity is a premium value
5:10 | Escapism
7:30 | Attention, awareness, reach
8:15 | Consumption on TikTok
10:00 | When brands engage with the audience
11:30 | Metrics on TikTok
17:30 | The creator ecosystem
18:15 | The same game over and over again
19:15 | It’s a land grab
22:30 | Building brand equity
25:00 | Getting brands to be contextual creatively is the rub
26:15 | TikTok vs Vine

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The Evolution of Storytelling

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