The Death of Followers and the Future of Marketing | Marketing Against the Grain Podcast

In this episode of HubSpot’s Marketing Against the Grain , GaryVee joins to talk about the future of marketing in 2025. From the decline of follower counts to the rise of attention-based algorithms, he explains why most businesses measure the wrong things and how AI is reshaping the landscape. If you want to understand what will actually matter for brand growth in the years ahead, this conversation is a must-listen.