Gary Vaynerchuk

Byznys

Marketing

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates.You'll learn about:<ul><li>Why email is still a central hub of attention and how AI will boost open rates</li><li>The difference between "lean-in" and "lean-back" content across channels</li><li>Why I believe "Performance Marketing" should be rebranded to "Performance Sales"</li><li>Why you shouldn't rush into long-term AI contracts with vendors</li><li>The common mistake of measuring potential reach instead of actualized reach</li></ul>

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Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

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