If You Missed the TikTok Era DON'T Miss This One | A Conversation With Real Leaders Magazine

I recently sat down with Kevin Edwards, President of Real Leaders, and Carla Kalogeridis, the magazine’s Editor, for a conversation that was originally recorded for the cover story of their summer issue.We talked about what it really takes to grow a brand in today’s world — whether you're a CEO, a content creator, or just trying to get more attention for what you do.Here’s what we get into:Why attention is the only real asset in today’s worldHow the algorithm shift to interest media levels the playing fieldThe four platforms you have to be on in 2025 (yes, even YouTube Shorts)What most people get wrong about personal brandingWhy live shopping is going to change how we all buy and sellThe real reason brand guidelines might be holding you backHow I decide where to invest — and what I look for in a founder nowWhether you're building a business, launching something new, or just trying to stay relevant — this one’s got a ton of value. Let’s get into it. 👇Check out Real Leaders!https://www.linkedin.com/company/real-leaders/https://www.instagram.com/realleadersinc/https://x.com/real_leadershttps://www.facebook.com/RealLeadersMagazinehttps://www.youtube.com/@RealLeadersMagazine