How You Build a Brand That Actually Wins in 2025 | Adweek Leadership Voices

In this raw, unfiltered deep-dive with AdAge , I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction are more powerful than any viral TV spot.

Whether you’re building a business, a brand, or a life — this one’s for you. 💥

We talk about:

• Why “TV-first” thinking is killing creativity 🧠

• How I built VaynerX like a startup, not a holding company

• My real take on AI, influencers & the future of marketing

• The secret behind our Honey Empire culture 🍯

• Why BeFriends is my most personal, creative project ever

• The myth of trends — and why they actually matter

• What kind of clients we actually want to work with (yes, I said it)

• How my lemonade stand taught me everything I needed to know

If you care about brand building, leadership, or marketing in the year we actually live in — this episode will hit hard.

Listen now and tell a friend who needs to hear it.