Gary Vaynerchuk

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Marketing

How to Grow as a Creator in the Interest Media Era

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

<p>In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. We also dive deep into the essential struggle of authenticity - how much to share, why fear is crippling your growth, and the humility required to "start at zero again" on a new platform.</p><p>You’ll learn about:</p><ul><li>The dramatic speed of growth on TikTok versus Instagram</li><li>Why "fear is dramatically driving people's actions" and how humility is your best tool</li><li>The rise of the individual creator as a media institution</li><li>Maximizing your reach across platforms like Snapchat Spotlight and YouTube Shorts.</li><li>The critical difference between social media and interest media.</li></ul>

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How to Grow as a Creator in the Interest Media Era

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