Gary Vaynerchuk

Byznys

Marketing

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand.  You’ll learn:<ul><li>Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.</li><li>My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.</li><li>Why I believe success is predicated on firing those who don't like change.</li><li>How to combat manufacturers going direct-to-consumer by "quadrupling down on brand."</li><li>My strategy for eliminating customer risk when selling unowned inventory (like $500k concrete pumps)</li><li>Why the ultimate failure for scaling businesses is trying to force employees to be on camera</li></ul>

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How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

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