Gary Vaynerchuk

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Marketing

2026 Marketing Playbook: From Organic Social to Live Shopping

The GaryVee Audio Experience

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely.   You’ll learn about:<ul><li>Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.</li><li>The massive opportunity in Live Social Shopping for CPG brands.</li><li>The single most important piece of career advice I have for mid and young professionals.</li><li>Why creative must be validated organically before you spend working media dollars.</li><li>How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.</li></ul>

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2026 Marketing Playbook: From Organic Social to Live Shopping

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