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The Psychology Of Transport, Google Maps & Bear Attacks - Rory Sutherland - #401

Modern Wisdom

Life is hard. This podcast will help. Lessons from the greatest thinkers on the planet with Chris Williamson. Including guests like David Goggins, Dr Jordan Peterson, Naval Ravikant, Sam Harris, Jocko Willink, Dr Andrew Huberman, Dr Julie Smith, Steven Bartlett, Ryan Holiday, Robert Greene, Matthew McConaughey, Alain de Botton, Alex Hormozi, Tony Robbins, Chris Bumstead, Mark Manson and more.

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author. Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account. Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more... Sponsors: Join the Modern Wisdom Community to connect with me & other listeners - <a href= "https://modernwisdom.locals.com/">https://modernwisdom.locals.com/</a> Get a $5 discount on Magic Spoon’s amazing cereal at <a href="https://magicspoon.com/modernwisdom">https://magicspoon.com/modernwisdom</a> (use code MODERNWISDOM) Get over 37% discount on all products site-wide from MyProtein at <a href="https://bit.ly/proteinwisdom">https://bit.ly/proteinwisdom</a> (use code: MODERNWISDOM) Extra Stuff: Buy Transport For Humans - <a href= "https://amzn.to/3oCzzSl">https://amzn.to/3oCzzSl</a>  Follow Rory on Twitter - <a href= "https://twitter.com/rorysutherland">https://twitter.com/rorysutherland</a>  <a href="https://chriswillx.com/books/" target="_blank" rel= "noopener">Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/</a> To support me on Patreon (thank you): <a href= "https://www.patreon.com/modernwisdom">https://www.patreon.com/modernwisdom</a> - Get in touch. Instagram: <a href= "https://www.instagram.com/chriswillx">https://www.instagram.com/chriswillx</a> Twitter: <a href= "https://www.twitter.com/chriswillx">https://www.twitter.com/chriswillx</a> YouTube: <a href= "https://www.youtube.com/modernwisdompodcast">https://www.youtube.com/modernwisdompodcast</a> Email: <a href= "https://chriswillx.com/contact/">https://chriswillx.com/contact/</a>

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.

Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account.

Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more...

Timestamps:

(00:00) Intro
(00:21) Behavioural Psychology in Transport
(12:33) The Electric Vehicle Revolution
(21:47) Why You Should Install Heat Pumps
(26:05) How Google Maps Could Improve
(33:31) Rory’s Thoughts on Insulate Britain
(43:43) The Genius of Comedy Writing
(50:36) Rory’s Technology Revelations
(56:20) Spirit of the Law vs Letter of the Law
(1:01:34) Coronavirus & Vaccine Communications
(1:11:39) Turning a Bug into a Feature
(1:16:41) Will Our Population Exceed 10 Billion?
(1:27:27) Where to Find Rory

Extra Stuff:

Buy Transport For Humans - https://amzn.to/3oCzzSl 

Follow Rory on Twitter - https://twitter.com/rorysutherland 

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact/ 
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The Psychology Of Transport, Google Maps & Bear Attacks - Rory Sutherland - #401

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