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Some Very Important Effects In Advertising - Richard Shotton - #091

Modern Wisdom

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Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust? We're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one. Extra Stuff: Follow Richard on Twitter - <a href= "https://twitter.com/rshotton">https://twitter.com/rshotton</a> Buy Richard's Book - <a href= "https://amzn.to/2YCQfdt">https://amzn.to/2YCQfdt</a> Buy Richard's Online Course - <a href= "https://www.42courses.com/courses/behavioural-science-for-brands">https://www.42courses.com/courses/behavioural-science-for-brands</a> Listen to Rory Sutherland on Modern Wisdom - <a href= "https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578">https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578</a> Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - <a href= "https://www.amazon.co.uk/shop/modernwisdom">https://www.amazon.co.uk/shop/modernwisdom</a>   - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the <a href= "https://www.youtube.com/ModernWisdomPodcast">MW YouTube Channel</a> or message me... Instagram: <a href= "https://www.instagram.com/chriswillx">https://www.instagram.com/chriswillx</a> Twitter: <a href= "https://www.twitter.com/chriswillx">https://www.twitter.com/chriswillx</a> YouTube: <a href= "https://www.youtube.com/ModernWisdomPodcast">https://www.youtube.com/ModernWisdomPodcast</a> Email: <a href= "mailto:modernwisdompodcast@gmail.com">https://www.chriswillx.com/contact</a>

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author.

What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust?

We're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one.

Extra Stuff:

Follow Richard on Twitter - https://twitter.com/rshotton

Buy Richard's Book - https://amzn.to/2YCQfdt

Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands

Listen to Rory Sutherland on Modern Wisdom - https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578

Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get in touch. 

Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me...

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/ModernWisdomPodcast

Email: https://www.chriswillx.com/contact
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Some Very Important Effects In Advertising - Richard Shotton - #091

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