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Obrázek epizody Trends & hypes (part 1) in discussion with Ondřej Krátký (Liftago) + Alizée Dubois (BNP Paribas)

Trends & hypes (part 1) in discussion with Ondřej Krátký (Liftago) + Alizée Dubois (BNP Paribas)

Obrázek epizody Trends & hypes (part 1) in discussion with Ondřej Krátký (Liftago) + Alizée Dubois (BNP Paribas)

Poslechněte si podcast

18. 11. 2019

22 min

O epizodě podcastu

Introduction to trend marketing and recapitulation of first four KONTRA meetups of 2019. KONTRA brand studio has released its trend forecast on beginning of 2019 with alltogether seven global trends to which marketing, communication and design should hold on. And why to hold on trends? We in KONTRA believe, that trends are showing us, what matters in society. And when you are able to show, that you understand its topics, than your communication is relevant. Do you want to find out what is the difference between hype and trend? Which one to follow and which one to forgot? Come and learn from marketer Adam Ondráček, founder of KONTRA. A disruptive branding studio.  On the fifth meetup, we will be joined by guests: Ondřej Krátký, founder and CEO of Liftago Alizée Dubois, corporate social responsibility manager BNP Paribas Together with recap, we will look closely on these trends: GREENWASHING HEARABLES VISUAL SMOG FOLLOW THE SLIDES HERE Find out more & subscribe to newsletter at www.wearekontra.com Facebook LinkedIn Medium

Introduction to trend marketing and recapitulation of first four KONTRA meetups of 2019. KONTRA brand studio has released its trend forecast on beginning of 2019 with alltogether seven global trends to which marketing, communication and design should hold on.

And why to hold on trends? We in KONTRA believe, that trends are showing us, what matters in society. And when you are able to show, that you understand its topics, than your communication is relevant.

Do you want to find out what is the difference between hype and trend? Which one to follow and which one to forgot? Come and learn from marketer Adam Ondráček, founder of KONTRA. A disruptive branding studio.

On the fifth meetup, we will be joined by guests:

Ondřej Krátký , founder and CEO of Liftago

Alizée Dubois , corporate social responsibility manager BNP Paribas

Together with recap, we will look closely on these trends:

GREENWASHING

HEARABLES

VISUAL SMOG

FOLLOW THE SLIDES HERE

Find out more & subscribe to newsletter at www.wearekontra.com

Facebook LinkedIn Medium

Popis podcastu

KONTRA is a disruptive branding studio based in Prague. We talk about trends and hypes in communication, pschology, design, marketing strategy and innovation.