Adam Ondráček

Byznys

Introducing GET: Green Effective Tube

KONTRA podcast

KONTRA is a disruptive branding studio based in Prague. We talk about trends and hypes in communication, pschology, design, marketing strategy and innovation.

Watch and listen to our thought behind latest KONTRA project - a design solution of plastic pollution. Let us introduce you to GET - Green Effective Tube.   
One billion toothpaste tubes are thrown out each year. Toothpaste tubes are unrecyclable and polluting. But people won’t stopbrushing their teeth. Between 1994 and 2010 in most of the countries this number rose from 30–62% to 50–72%.
A fully recyclable, and refillable packaging which looks like an ordinary toothpaste tube.
Transportable. Small. Electricity-free. Affordable.
Our solution focusedon minimal and easy usage.
Find out more about us and follow our newsletter at wearekontra.com  We are KONTRA. Disruptive design studio.  #wearekontra #design #productdesign #sustainability #branding

Watch and listen to our thought behind latest KONTRA project - a design solution of plastic pollution. Let us introduce you to GET - Green Effective Tube.   
One billion toothpaste tubes are thrown out each year. Toothpaste tubes are unrecyclable and polluting. But people won’t stopbrushing their teeth. Between 1994 and 2010 in most of the countries this number rose from 30–62% to 50–72%.
A fully recyclable, and refillable packaging which looks like an ordinary toothpaste tube.
Transportable. Small. Electricity-free. Affordable.
Our solution focusedon minimal and easy usage.
Find out more about us and follow our newsletter at wearekontra.com  We are KONTRA. Disruptive design studio.  <a href="https://www.youtube.com/results?search_query=%23wearekontra">#wearekontra</a> <a href="https://www.youtube.com/results?search_query=%23design">#design</a> <a href="https://www.youtube.com/results?search_query=%23productdesign">#productdesign</a> <a href="https://www.youtube.com/results?search_query=%23sustainability">#sustainability</a> <a href="https://www.youtube.com/results?search_query=%23branding">#branding</a>

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Introducing GET: Green Effective Tube

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