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Growcast #6: Artur Kane & Duncan Hendy - Content that makes you stand out from the crowd

Podcastový seriál akcelerátoru Ment2Grow, jehož cílem je pomoci zakladatelům technologických startupů rychle růst a expandovat. Čerpejte z praktických rad a zkušeností founderů a expertů na témata, která rychle rostoucí firmy opravdu trápí. Prostě žádné příběhy, ale praxe.

Podcast moderují Pavel Přikryl a Lukáš Foglar.

Web Ment2Grow: https://www.ment2grow.com

Some people still believe marketing plays only a supporting role in a company. The truth is, marketing is essential and crucial for creating revenues. And without content we are not able to communicate with the world. How to do it right though? How to identify our target audience and what type of content should we create for them? What are the steps we should follow? Which formats and content types are the ones to focus on? How to deliver the content and what are the ways of evaluating its impact? In this episode, we discussed all these and many more topics with two experienced marketing professionals -  <a href="https://www.linkedin.com/in/arturkane/">Artur Kane</a> from <a href="https://www.progress.com/">Progress</a> and <a href="https://www.linkedin.com/in/duncan-hendy/">Duncan Hendy</a> from <a href="https://www.ideastatica.com/">IDEA StatiCa</a>.
The podcast is hosted by <a href="https://www.linkedin.com/in/pavelprikryl/">⁠Pavel Přikryl⁠</a> and <a href="https://www.linkedin.com/in/lukasfoglar/">⁠Lukáš Foglar⁠</a>.
You can find more information about the Ment2Grow programme on our <a href="https://www.ment2grow.com/">⁠website⁠</a>.

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