Adam Wathan

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123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

Full Stack Radio

A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.

Topics include:<ul>
<li>Building website templates vs. a UI kit</li>
<li>Should the product be positioned as a UI library or an educational resource?</li>
<li>One-time purchase pricing vs. subscription pricing vs. some combination of the two</li>
<li>Why marketing features can sometimes be better than marketing benefits</li>
<li>"Dribbble but with code"</li>
</ul>Sponsors:<ul>
<li>
<a href="https://cloudinary.com/users/register/free?utm_source=fullstackradio&utm_medium=Sponsored_Podcast&utm_content=fullstackradio_PodCast">Cloudinary</a>, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free</li>
<li>
<a href="https://www.digitalocean.com/?refcode=74a1c5d63dac&utm_source=fullstackradio&utm_medium=podcast&utm_campaign=DO_Dev_Signup_Cold_FullStackRadio_Podcast">DigitalOcean</a>, get your free $50 credit at <a href="https://do.co/fullstack">do.co/fullstack</a>
</li>
</ul>Links:<ul>
<li><a href="https://tailwindcss.com">Tailwind CSS</a></li>
<li><a href="https://twitter.com/adamwathan/status/1112101755888648192">Tweet previewing the Tailwind component directory</a></li>
<li><a href="https://blog.sketchapp.com/versioning-licensing-and-sketch-4-0-8ad98783e9ba">Article on Sketch pricing model</a></li>
<li><a href="https://megamaker.co/club/">MegaMaker Club</a></li>
<li>
<a href="https://thermostat.io">Thermostat</a>, the NPS survey software Ian is working on</li>
</ul>

Topics include:<ul><li>Building website templates vs. a UI kit</li><li>Should the product be positioned as a UI library or an educational resource?</li><li>One-time purchase pricing vs. subscription pricing vs. some combination of the two</li><li>Why marketing features can sometimes be better than marketing benefits</li><li>"Dribbble but with code"</li></ul>Sponsors:<ul><li><a href="https://cloudinary.com/users/register/free?utm_source=fullstackradio&utm_medium=Sponsored_Podcast&utm_content=fullstackradio_PodCast">Cloudinary</a>, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free</li><li><a href="https://www.digitalocean.com/?refcode=74a1c5d63dac&utm_source=fullstackradio&utm_medium=podcast&utm_campaign=DO_Dev_Signup_Cold_FullStackRadio_Podcast">DigitalOcean</a>, get your free $50 credit at <a href="https://do.co/fullstack">do.co/fullstack</a></li></ul>Links:<ul><li><a href="https://tailwindcss.com">Tailwind CSS</a></li><li><a href="https://twitter.com/adamwathan/status/1112101755888648192">Tweet previewing the Tailwind component directory</a></li><li><a href="https://blog.sketchapp.com/versioning-licensing-and-sketch-4-0-8ad98783e9ba">Article on Sketch pricing model</a></li><li><a href="https://megamaker.co/club/">MegaMaker Club</a></li><li><a href="https://thermostat.io">Thermostat</a>, the NPS survey software Ian is working on</li></ul>

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123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

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