#67 exec talks: 🇬🇧 Antons Nesterovs (Group Merchant Business Development, Allegro) –⁠⁠⁠⁠⁠⁠ From price to trust: Building a Marketplace in the Czech Republic

Antons Nesterovs leads merchant success across all international markets at Allegro – the number one marketplace in Poland and a fast-growing player in Central Europe. In this episode of exec talks, Tony joins Matěj Kapošváry to explain how Allegro approaches the Czech market, what really drives marketplace success, and how a large platform balances growth, fairness, and long-term strategy in one of Europe’s most competitive e-commerce environments.

Key topics discussed in the episode:

• Why price alone doesn’t win on marketplaces – and how delivery speed, quality score, Smart and ads determine Buy Box visibility.
• How Allegro thinks about international expansion and when growth matters more than short-term profitability.
• What “fairness” means on a large marketplace and how Allegro enforces the same rules for all merchants across markets.
• How AI is embedded into everyday operations at Allegro – from internal processes to seller and customer tools.
• Why exporting successfully can be more about mindset and experimentation than tools or technology alone.
• How retail media and Allegro Smart are becoming key growth drivers beyond pure GMV.

✅ Všechny epizody najdete na https://exec.shopsys.cz/podcast
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