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#32 EXEC Talks: 🇬🇧 Jakub Dzięcielski (CDO, Decathlon ČR) –⁠⁠⁠⁠⁠⁠ Online winning strategies, good-enough service level, unique company culture

exec talks (e-commerce podcast)

Podcast exec talks přináší e-commerce manažerům rozhovory se zajímavými a úspěšnými e-commerce osobnostmi. Podcast, stejně jako další exec obsah, pro vás vydává Shopsys – jednička ve tvorbě e-shopů na míru.

🇬🇧 Jakub is Chief Digital Officer at Decathlon ČR. Decathlon is the world&apos;s leading retailer of sports goods. It operates in 80 countries, has more than 1700 stores and the total sales exceeded €15 billion in 2023, of which 17.4% were online. In the Czech Republic, it has operated since 2010, currently with 2025 stores.Main topics discussed:Impact of e-commerce development on Decathlon&apos;s performanceGeneral strategyCustomer experience focus, NPS measurementE-commerce revenue share and growth strategiesDelivery times and methods, 365-day return policyMarketplace: KPIs, features, future outlookMobile app: winning strategy, next stepsCompetitors, good-enough service levelPurchasing behavior of Czech customers, EU regional differencesNew concept of smaller storesIn-store digitalization, AI in CXCDO’s responsibilities, online vs. offline salesCentralization pros and consE-commerce platformsUnique company culture5 quick personal questions to conclude✅ Všechny epizody najdete na https://exec.shopsys.cz/podcastLíbil se vám tento díl? 🩵Máte zpětnou vazbu nebo tip na dalšího hosta?Napište nám tady nebo na exec@shopsys.com --- EXEC Talks pro vás vydává Shopsys - jednička v tvorbě středních a velkých e-shopů na míru 🛒 Chcete více kvalitního obsahu? Přihlaste se k odběru magazínu pro e-commerce managery na 👉https://exec.shopsys.cz/👈

🇬🇧 Jakub is Chief Digital Officer at Decathlon ČR. Decathlon is the world&apos;s leading retailer of sports goods. It operates in 80 countries, has more than 1700 stores and the total sales exceeded €15 billion in 2023, of which 17.4% were online. In the Czech Republic, it has operated since 2010, currently with 2025 stores.Main topics discussed:<ul><li>Impact of e-commerce development on Decathlon&apos;s performance</li><li>General strategy</li><li>Customer experience focus, NPS measurement</li><li>E-commerce revenue share and growth strategies</li><li>Delivery times and methods, 365-day return policy</li><li>Marketplace: KPIs, features, future outlook</li><li>Mobile app: winning strategy, next steps</li><li>Competitors, good-enough service level</li><li>Purchasing behavior of Czech customers, EU regional differences</li><li>New concept of smaller stores</li><li>In-store digitalization, AI in CX</li><li>CDO’s responsibilities, online vs. offline sales</li><li>Centralization pros and cons</li><li>E-commerce platforms</li><li>Unique company culture</li><li>5 quick personal questions to conclude</li></ul> ✅ Všechny epizody najdete na <a href='https://exec.shopsys.cz/podcast'>https://exec.shopsys.cz/podcast</a> Líbil se vám tento díl? 🩵 Máte zpětnou vazbu nebo tip na dalšího hosta? Napište nám tady nebo na <a href='mailto:exec@shopsys.com'>exec@shopsys.com</a>---Podcast exec talks pro vás vydává <a href='https://www.shopsys.cz/'>Shopsys</a> - jednička v tvorbě středních a velkých e-shopů na míru 🛒 Chcete více kvalitního obsahu? Přihlaste se k odběru magazínu pro e-commerce managery na 👉<a href='https://exec.shopsys.cz/'>https://exec.shopsys.cz/</a>👈

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#32 EXEC Talks: 🇬🇧 Jakub Dzięcielski (CDO, Decathlon ČR) –⁠⁠⁠⁠⁠⁠ Online winning strategies, good-enough service level, unique company culture

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