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#32 EXEC Talks: 🇬🇧 Jakub Dzięcielski (CDO, Decathlon ČR) –⁠⁠⁠⁠⁠⁠ Online winning strategies, good-enough service level, unique company culture

exec talks (e-commerce podcast)

<p>Podcast exec talks přináší e-commerce manažerům rozhovory se zajímavými a úspěšnými e-commerce osobnostmi. Podcast, stejně jako další exec obsah, pro vás vydává Shopsys – jednička ve tvorbě e-shopů na míru. </p>

🇬🇧 Jakub is Chief Digital Officer at Decathlon ČR. Decathlon is the world&apos;s leading retailer of sports goods. It operates in 80 countries, has more than 1700 stores and the total sales exceeded €15 billion in 2023, of which 17.4% were online. In the Czech Republic, it has operated since 2010, currently with 2025 stores.Main topics discussed:Impact of e-commerce development on Decathlon&apos;s performanceGeneral strategyCustomer experience focus, NPS measurementE-commerce revenue share and growth strategiesDelivery times and methods, 365-day return policyMarketplace: KPIs, features, future outlookMobile app: winning strategy, next stepsCompetitors, good-enough service levelPurchasing behavior of Czech customers, EU regional differencesNew concept of smaller storesIn-store digitalization, AI in CXCDO’s responsibilities, online vs. offline salesCentralization pros and consE-commerce platformsUnique company culture5 quick personal questions to conclude✅ Všechny epizody najdete na https://exec.shopsys.cz/podcastLíbil se vám tento díl? 🩵Máte zpětnou vazbu nebo tip na dalšího hosta?Napište nám tady nebo na exec@shopsys.com --- EXEC Talks pro vás vydává Shopsys - jednička v tvorbě středních a velkých e-shopů na míru 🛒 Chcete více kvalitního obsahu? Přihlaste se k odběru magazínu pro e-commerce managery na 👉https://exec.shopsys.cz/👈

🇬🇧 Jakub is Chief Digital Officer at Decathlon ČR. Decathlon is the world&apos;s leading retailer of sports goods. It operates in 80 countries, has more than 1700 stores and the total sales exceeded €15 billion in 2023, of which 17.4% were online. In the Czech Republic, it has operated since 2010, currently with 2025 stores.Main topics discussed:Impact of e-commerce development on Decathlon&apos;s performanceGeneral strategyCustomer experience focus, NPS measurementE-commerce revenue share and growth strategiesDelivery times and methods, 365-day return policyMarketplace: KPIs, features, future outlookMobile app: winning strategy, next stepsCompetitors, good-enough service levelPurchasing behavior of Czech customers, EU regional differencesNew concept of smaller storesIn-store digitalization, AI in CXCDO’s responsibilities, online vs. offline salesCentralization pros and consE-commerce platformsUnique company culture5 quick personal questions to conclude✅ Všechny epizody najdete na https://exec.shopsys.cz/podcastLíbil se vám tento díl? 🩵Máte zpětnou vazbu nebo tip na dalšího hosta?Napište nám tady nebo na exec@shopsys.com --- Podcast exec talks pro vás vydává Shopsys - jednička v tvorbě středních a velkých e-shopů na míru 🛒 Chcete více kvalitního obsahu? Přihlaste se k odběru magazínu pro e-commerce managery na 👉https://exec.shopsys.cz/👈

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#32 EXEC Talks: 🇬🇧 Jakub Dzięcielski (CDO, Decathlon ČR) –⁠⁠⁠⁠⁠⁠ Online winning strategies, good-enough service level, unique company culture

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