Michaela Polach – From Game to Gain: Applying Gamification in Business

Tune into our fourth episode Byzzwords as we delve into the fascinating topic of how to implement gaming assets in the business world. We explore how the gaming industry has mastered the art of using psychological magic to engage and captivate their audience, and discuss how these strategies can be applied in business. Gamification involves incorporating game elements and mechanics into non-game contexts to motivate and engage people. Learn the various ways in which gamification can be beneficial for businesses, such as increasing customer engagement and fostering a stronger connection between users and company applications. Central to the effectiveness of gamification is motivation, which is often fueled by points, levels, and other incentives. We cover the basic psychological needs that drive motivation, including autonomy, competence, and relatedness. By tapping into these fundamental motivators, businesses can create experiences that inspire and engage their target audience.