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Stephan Beringer

New Thinking: Leaders

<p>New Thinking: Leaders podcast brings you extended one-to-one interviews with key leaders pushing boundaries, breaking barriers, and advancing their fields. Host Zorianna Kit speaks to top CEOs, founders, entrepreneurs, artists, and other visionary experts shaping our future. Discover the secrets of their success and how they challenge the status quo while influencing culture and building businesses. Be inspired as you get up close and personal with these leaders and discover what makes them tick.</p>

<p>Stephan Beringer is the chief executive of Mirriad. Founded in 2008, Mirriad’s technology inserts brands and products into TV shows, movies and music videos. As viewers increasingly skip traditional adverts when watching on demand, Mirrad allows brands to reach consumers in a way that doesn’t interrupt what they are watching. The company works with some of the most renowned advertisers, agencies and content providers in key markets including the US, China, France, Germany, and the UK. Before this, Stephan held senior positions across multiple disciplines in marketing and communications - and is regarded as one of the industry’s global leaders. In this in-depth conversation, Stephan reflects on his career journey so far, and how advertising first piqued his interest; discusses Mirriad and explains how the concept of the brand works to “enhance a viewing experience rather than disturbing and interrupting it;” and shares why he thinks the company will be the future of advertisement and will continue a drive of awareness of brands and will see more of a growth of consumption.</p>

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Stephan Beringer

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