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Business Leaders - Will Butler-Adams

New Thinking: Leaders

<p>New Thinking: Leaders podcast brings you extended one-to-one interviews with key leaders pushing boundaries, breaking barriers, and advancing their fields. Host Zorianna Kit speaks to top CEOs, founders, entrepreneurs, artists, and other visionary experts shaping our future. Discover the secrets of their success and how they challenge the status quo while influencing culture and building businesses. Be inspired as you get up close and personal with these leaders and discover what makes them tick.</p>

Will Butler-Adams is the Managing Director of Brompton Bikes, the global folding-bicycle company. A former Plant Manager for chemical company DuPont, Will has grown Brompton’s turnover from to £36 million and the number of employees to over 280 since joining the company in 2002. In this in-depth interview, Will explains why he believes product design is superior to advertising, details the benefits of tension in leadership teams and argues that people around the world need to get back to experiencing the cities in which they live and work.

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Business Leaders - Will Butler-Adams

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