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Business Leaders - Nir Eyal

New Thinking: Leaders

<p>New Thinking: Leaders podcast brings you extended one-to-one interviews with key leaders pushing boundaries, breaking barriers, and advancing their fields. Host Zorianna Kit speaks to top CEOs, founders, entrepreneurs, artists, and other visionary experts shaping our future. Discover the secrets of their success and how they challenge the status quo while influencing culture and building businesses. Be inspired as you get up close and personal with these leaders and discover what makes them tick.</p>

<p>Nir Eyal is an entrepreneur and author. After graduating from Stanford in 2008, Nir co-founded AdNectar, a social media advertising company which enabled sites to monetise on adverts. With a background in academia, his research into what makes companies like Facebook and Google “sticky” formed the basis of his best-selling book ‘Hooked: How to Build Habit-Forming Products’. His latest book, ‘Indistractable: How to Control Your Attention and Choose Your Life’, advises readers on how to beat technology addiction in everyday life and claims that all behaviour is prompted by a desire to escape discomfort. In this in-depth conversation, Nir explains why people “prioritise the urgent at the expense of the important”, describes his theory about why love does actually hurt – and argues that distraction has become “commoditised”.</p>

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Business Leaders - Nir Eyal

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