Business Leaders - Laurie Wickwire
Laurie Wickwire is a luxury gem specialist, diamond merchant and TV presenter. Her career has seen her rub shoulders with "models, superstars and Bond girls", mingle with the monarchy, and walk the red carpet at the Cannes Film Festival. In this in-depth interview, Laurie explains how clever marketing originally gave the diamond its luxury status; why potential bankruptcy almost led De Beers to dump tons of diamonds in the North Sea; the impact of the artificial diamond; and the effort to promote "real is rare".
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New Thinking: Leaders podcast brings you extended one-to-one interviews with key leaders pushing boundaries, breaking barriers, and advancing their fields. Host Zorianna Kit speaks to top CEOs, founders, entrepreneurs, artists, and other visionary experts shaping our future. Discover the secrets of their success and how they challenge the status quo while influencing culture and building businesses. Be inspired as you get up close and personal with these leaders and discover what makes them tick.