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Business Leaders - Jörgen Gullbrandson

New Thinking: Leaders

<p>New Thinking: Leaders podcast brings you extended one-to-one interviews with key leaders pushing boundaries, breaking barriers, and advancing their fields. Host Zorianna Kit speaks to top CEOs, founders, entrepreneurs, artists, and other visionary experts shaping our future. Discover the secrets of their success and how they challenge the status quo while influencing culture and building businesses. Be inspired as you get up close and personal with these leaders and discover what makes them tick.</p>

<p>Jörgen Gullbrandson is the CEO of Readly. With 20 years’ experience in management roles, he joined the Swedish magazine app as CFO in 2017 and became CEO after a record-breaking year which saw almost 100 per cent revenue growth. The company which gives users access to over 3,800 magazines in the UK, Ireland, Sweden, Germany, Austria, Switzerland and the United States, has since added the Netherlands to its local markets and raised $10 million for their next phase of global expansion. In this in-depth interview, Jörgen describes the cultural differences to be considered when marketing a global brand, shares the important lessons learnt during his career, and encourages publishers to “let the data decide" when determining what consumers really want to read.</p>

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Business Leaders - Jörgen Gullbrandson

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