Business Leaders - James Herring

James Herring is chief executive and founder of PR agency Taylor Herring. The award-winning agency counts the BBC, Coca Cola, and Walt Disney among its clients and is known for its humorous approach to brand storytelling. The company often hits the headlines with campaigns such as transforming a supermarket into an ice rink and creating an hour long film about a Samsung washing machine. James is also founder of The Poke, a satirical website launched in 2002 known for producing humorous news content. He is also the editor-in-chief of famouscampaigns.com , and director of St Marks Studios, which creates news packages for online and broadcast media. In this in-depth conversation, James discusses how the Edinburgh Festival Fringe inspired him to start a career in media and entertainment, describes how he founded his company with his wife nearly twenty years ago as a creative agency promising to deliver fame and fortune to its clients, and reveals how he convinced Stephen Hawking to write a scientific research paper on the odds of England winning the World Cup Final in 2014.