59: "IoT now spans the entire supply chain, delivering insights into product and customer lifecycles," says Petr Blabla, Adastra

The rise of the Internet of Things (IoT) is transforming how businesses collect and utilize real-time data, driving efficiency, sustainability, and innovation. Yet, implementing IoT solutions comes with its own challenges—from navigating complex data management issues to ensuring seamless integration with existing infrastructure. How can companies leverage IoT to solve real-world problems while balancing technical and operational hurdles? Joining us to discuss the evolving IoT landscape is Petr Blabla, Head of IoT Solutions at Adastra, a leading provider of innovative technology solutions helping businesses harness the power of real-time data for smarter decision-making.