Adastra.Digital Podcast

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Management

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Technika

33: Mario Romano (Waze): We have developed advertising formats allowing drivers to discover the specific store when passing nearby

Data: Hell or Heaven? (Adastra Podcast)

Listen to Adastra’s podcast dedicated to latest trends in data management, AI and analytics.

This engaging podcast series showcases the visionaries reshaping the tech landscape. Featuring strategic leaders and boardroom heroes who persuade decision-makers to back new technologies, each episode dives into stories of ambition, innovation, and collaboration.

Join us to witness the evolution of technology across various sectors.

<div>Waze is an app that helps drivers or commuters to navigate. „On top of these, Waze also developed an advertising platform with the intent not only to support customers, but also to support businesses which have stores, physical stores, and wanted to showcase the presence of the stores on the map and make up to influence the purchasing behavior of users on ways to visit the stores, to grow services in the long term. Now we have developed advertising formats that allow to discover the specific store or, for example, to see a logo of the specific store when you pass nearby,“ says Mario Romano, account manager in Waze in the Adastra podcast.</div>

Waze is an app that helps drivers or commuters to navigate. „On top of these, Waze also developed an advertising platform with the intent not only to support customers, but also to support businesses which have stores, physical stores, and wanted to showcase the presence of the stores on the map and make up to influence the purchasing behavior of users on ways to visit the stores, to grow services in the long term. Now we have developed advertising formats that allow to discover the specific store or, for example, to see a logo of the specific store when you pass nearby,“ says Mario Romano, account manager in Waze in the Adastra podcast.

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33: Mario Romano (Waze): We have developed advertising formats allowing drivers to discover the specific store when passing nearby

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